Marketing Segmentation Targeting & Positioning
Ms Sumaiya Usman
Topics:
Difference between Mass Market & Target Market
Ms Sumaiya Usman
Topics:
Difference between Mass Market & Target Market
Market Segment
Definition of Market Segmentation and its Benefits & Requirements
The process of Market Segmentation and Its need
Segmenting Consumer Market and Its bases
Geographic, Demographic, Psychographic, Behavioralistic Segmentation
Segmenting Business Market
Target Market Strategies
Aggregation Strategies and its Advantages
Single & Multiple Segments
Definition of Positioning & Its Process
The STP Process
Basic terms of Positioning