Lecture - 03

Marketing Segmentation Targeting & Positioning
Ms Sumaiya Usman

Topics:
Difference between Mass Market & Target Market

Market Segment

Definition of Market Segmentation and its Benefits & Requirements

The process of Market Segmentation and Its need

Segmenting Consumer Market and Its bases

Geographic, Demographic, Psychographic, Behavioralistic Segmentation

Segmenting Business Market

Target Market Strategies

Aggregation Strategies and its Advantages

Single & Multiple Segments

Definition of Positioning & Its Process

The STP Process

Basic terms of Positioning

and more...

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Lecture - 02

The Dynamic Marketing Environment
Ms Sumaiya Usman

Topics:
Environmental Monitoring
2 Levels of External Forces
Marketing Relationship with Environment
External Macro Environment
Demographic
Economic Conditions
Business Cycle
Inflation
Interest Rates
Competition
Social & Cultural Forces
Political & Legal Forces
Technology
and more...

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Lecture - 01

Introduction to Marketing

Ms. Sumaiya Usman

Topics:
Introduction of Marketing

Nature and Scope of Marketing

Some Basic Terminologies of Marketing

Evolution of Marketing

Refinement of Marketing Concepts

Importance of Marketing

and more...

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